Bit of a new one here for me as I dont tend to look at consumer driven stocks as I'm not an avid consumer myself. But I do see the apparent trend in oral nicotine usage rising and I think this trend is here to stay due to the addictiveness of nicotine itself. Its not like fashion tastes which change from season to season. Nicotine is required by nicotine users and the safest way to consume it seems is via nicotine pouches. Its also the most discrete way to consume, you wouldnt be able to tell if someone has a lip pillow or a lip brick going on unless you saw them put it in.
A stock I am watching is TPB here, and for two reasons. One its a smaller cap with a market cap of 1.8bn, and two they have the ALP JV with Tucker Carlson, a known 'nicotine pouch influencer.' It seems TPB and Tucker have some agreement where disclosures of ALP will be minimal and TPB lump ALP with there other pouch numbers. I imagine Tucker doesnt want his private business becoming too mainstream and used as a potential weapon against him. Either way, you have a smaller cap name and a huge marketing voice in Tucker to promote there product. I can see ALP potentially becoming a major player amongst the bigger boys like Zyn, Velo, and ON!. Zyn being Phillips Morris, Velo being British American Tobacco and ON!, the Altria version. I cant see ALP being a large player, but I can certainly see them maybe having 5-10% of the market with right wing users. And 5-10% in a growing TAM like this is quite a nice position to be potentially in. A high growth stock with a product that will have incredible margins. PM says Zyn has better margins than there traditional cigarette business.
TPB would never be a big position for me if I bought, but I do watch for an entry, and it would diversify my energy and telco stocls.